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Superhero No-Tug Retractable EyelinerIf you prefer an automatic eyeliner to one you need to sharpen, open your eyes to Superhero No-Tug Retractable Eyeliner! Featuring our exclusive No-Tug Technology™, this waterproof mechanical eyeliner delivers the super smooth glide and super saturated color you’ve come to know and love—now...
- $7.20
$24.00- $7.20
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Superhero No-Tug Sharpenable Gel EyelinerSuperhero No-Tug Gel Eyeliner combines what you love most about Superhero Liner and your original No-Tug Anti-Aging Gel Eyeliner—making it easier than ever to achieve precise application without tugging on your delicate eyelids! Featuring technology exclusive to IT Cosmetics, this waterproof and sharpenable gel...
- from $5.40
$18.00- from $5.40
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Tightline™ 3-in-1 Black Lash Primer - Eyeliner - Lengthening MascaraDiscover IT® This lash innovation is your peptide-infused black lash primer, eyeliner and lengthening mascara in one step! The power is in the groundbreaking ultra-skinny wand, which starts coating your lashes at their actual roots for revolutionary lash-changing results! As your black lash primer:...
- $8.10
$27.00- $8.10
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Superhero Liquid Eyeliner PenDiscover IT® Whether you want to create thin, thick or cat-eye lines, Superhero Liquid Eyeliner Pen makes it easier than ever! Unlike typical felt brush hair tips, this one won't fray and effortlessly glides across your lids for eye-transforming definition in one seamless stroke!...
- $7.50
$25.00- $7.50
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CC+ Cream Full-Coverage Foundation with SPF 50+
Discover IT® CC+ Cream with SPF 50+ is the #1 SPF Foundation in America* and your multitasking color correcting cream—now with an extended shade range! IT’s your full-coverage foundation, hydrating and anti-aging serum, and broad-spectrum SPF 50+ sunscreen all in one! Infused with skin-loving...
- from $11.70
$39.00- from $11.70
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CC+ Cream Illumination Full-Coverage Foundation with SPF 50+
Discover IT® CC+ Cream Illumination with SPF 50+ works beautifully as your full-coverage foundation, hydrating anti-aging serum, and SPF 50+ physical sunscreen—plus it features micronized light-reflecting pigments to give you glowy skin without glitter or shimmer! This best-selling color correcting cream provides clinically tested...
- $11.70
$39.00- $11.70
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CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40
- from $11.70
$39.00- from $11.70
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CC+ Cream Natural Matte Foundation with SPF 40
A #1 makeup launch in 2024*, CC+ Cream Natural Matte Foundation with SPF 40 is your shine-reducing and color-correcting full-coverage foundation, skin-balancing serum, and broad-spectrum sunscreen in one.
- $11.70
$39.00- $11.70
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